Do you find it hard to go through a day at work and not check your phone? I do.
Do you sleep next to your phone? Is it the first thing you check when you wake up? Yes and Yes for me.
After completing the smartphone addiction quiz, I sadly learnt that I am addicted to my phone.
My results for a Smartphone addiction quiz. Source: All the tests, unknown.
CNN believes 50% of teens are addicted to their smart phones. This is embarrassing for consumers- for digital marketers, this is celebratory.
In 2007, the first iPhone release revolutionised telecommunication, and enforced many people to adopt smartphones. Ten years later, it can practically be viewed as an extension of our body. Nobody leaves home without it, or in fact goes anywhere without it- even the toilet!
As they should, digital marketers have centralised their focus on this. Approximately one fifth of budgets are allocated to mobile marketing (source). Within two years, this is projected to increase to one quarter (source).
Mobile marketing spending. Source: eMarketing 2015
Furthermore, last year for the first time, websites accessed on mobile phones exceeded those that were accessed on computers (source).
“With smartphones quickly becoming the number one web access device, every touch point along the customer journey should be planned with a mobile-first mindset”
QR codes, SMS marketing, mobile commerce, location based marketing. The opportunities for marketers in the mobile phone space are endless. The device consumers look at multiple times a day is a powerful connection to consumers.
To conclude, I believe this tweet by actress Megan Fox perfectly summarises not only the importance we place on mobile phones, but also the power they have over consumers.
Do you think you’re addicted to your phone? Do you think it’s wise for marketers to target us through our phones or is it a breach of privacy?
Contribute to the sound of this digital marketing issue and comment below.
Megan Fox tweet. Source: Twitter, 2017