Slow walkers. People with no manners. But primarily, one of my biggest pet peeves is email marketing.
I don’t care that there’s a 24 hour vino frenzy. I’ve already been to Bali once why are you emailing me to go back again I’m not interested!
As an experiment for this blog, I avoided my email for 7 solid days. Exactly one week later, I logged into this-
Screenshot of my inbox. Source: Outlook 2017
Yep. 245 unread emails. 35 a day. Majority of which is spam -.-
Facepalm. Source: Giphy 2017
As far as I was originally concerned, email marketing couldn’t possibly be an effective tool. However research by the marketing agency Clutch found that email marketing actually has the highest return on investment for marketers! Furthermore, the Content Marketing in Australia: Benchmarks, Budgets and Trends report found that email is the most important tactic used by marketers and is critical to the success of their campaigns!
Importance of email to marketing success. Source: Content Marketing Institute/ADMA
Jenkins states that email marketing provides numerous benefits that outweigh other marketing methods such as-
– It’s impact can be easily tracked
– Increases brand awareness
– Can easily targeted and personalised
Email marketing may be ‘long in the tooth’, but it continues to be a leading marketing technique for both B2B and B2C markets (source). As long as it is done appropriately however…
Sending too many emails becomes irritating, make sure to have an unsubscribe button as many do not, and lastly do not email me if the content is not relevant to me!
Once this is all taken into account- I may be less inclined to hit delete without reading, and more inclined to open the email and potentially contribute to high returns that email brings organisations.
Are you as bothered by email marketing as I am? Or have you had positive purchasing experiences with email marketing efforts?
Contribute to the sound of digital marketing and post your thoughts and opinions below.